The Hotel
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Welcome to La Charm Boutique, where the enchanting elegance of Indochina comes to life. Step back in time to the French Indochine era and immerse yourself in an authentic Vietnamese experience, surrounded by breathtaking landscapes and rich cultural diversity. Opening in June 2025, La Charm marks the dawn of a new Golden Age for luxury travel in Ninh Bình.
Lavish & Capitivating Escapes
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La Charm is more than a boutique hotel — it’s a haven where history and elegance intertwine. Each space is thoughtfully designed to inspire, and every experience is carefully crafted to leave an imprint on your soul.
ROOM & SUITES
At La Charm, every stay is a journey through time. Whether visiting for work or relaxation, guests are welcomed into bedrooms and suites that echo the elegance of the 1920s and ’30s […]
DINING
Delight your senses at La Charm Hotel, where dining is more than a meal — it’s a celebration of flavor and hospitality. The hotel’s restaurant and bar, each with a unique yet cohesive design […]







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Exclusive Offers
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Some moments linger long after the journey ends — the spark of magic that nourishes the soul and ignites the imagination. These are the memories that define the most rewarding travel experiences. With exclusive offers, La Charm honors these cherished moments, inviting guests to return and create even more unforgettable stories.
SPRING OFFER
Take some time out and create lasting memories with your family at the La Charm, a Northwestern haven blended with luxury and rejuvenation…
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SUMMER OFFER
Escape the scorching summer heat of the city and the hectic pace of everyday life by leisurely indulging in the luxuries of Hotel de la Coupole, known as the “cloud palace”…
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AUTUMN OFFER
As the golden hues of autumn paint the landscape, there’s no better time to escape to serenity and indulge in a luxurious retreat. Experience crisp mornings, breathtaking views…
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Location
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Discover Our Brands
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